Targeted Account Profiling

Call Center will conduct phone interviews to gather information on behalf of our client. Caller will validate all contact information, ask the person if they would participate in a brief survey of questions generally related to; installed equipment, buying habits, timeframes for future purchases and/or pain with current providers. Responder information is provided back to the customer in the form of an excel spreadsheet.

Profiling Approach

Virtual Sales Force to profile 200+ companies
Identify and contact the appropriate titles found in the database
Determine the decision making process within the department
Deliver the value proposition
Qualify the prospect based on intelligence worksheet
If no, obtain a referral to the appropriate contact within the organization
Request the appropriate contacts if not valid contacts are available

NOTE: Even when a prospect says no to the appointment, key information is collected, analyzed and presented to the client for future nurture marketing activities.

Process

Agents will call each record and mark records as "correct contact" or "updated contact". Once the data has been successfully validated. Virtual Sales Force utilizes a robust CRM for this purpose. Correct Contact reports can be uploaded into salesforce.com so the client can begin marketing to this data in advance of the completion of the tele-verification services. Contacts that are no longer there will be given a call disposition of "no longer there". Phone numbers not in service will be give a call disposition of "no answer" or "disconnected". Where the person has changed, we will not work to replace the contact and their contact information unless this task is defined in the statement of work.