Nurturing

Creating brand awareness for our customers using sequential emails sent over a pre-defined time interval. This application is useful for customers who are attempting to penetrate new markets/regions, new product lines or handle simple requests for additional information. VSF creates custom emails that are queued individually (by the caller) or in a batch process (up to 3,000 emails per batch blast). Each email sent by the VSF Nurturing Application contains a unique TAG ID that ties the Call-to-Action back to the record located in the data container. It is highly recommended that these emails be sent from a customer email address (email alias and forwarded to VSF) so that the email appears to be sent from the customer and to allow the administration of bounce backs to be handled directly by VSF. Emails can contain some variable information (for example contact name, product name, etc). Recipients will receive a "personalized" and compelling email on a predefined interval basis (usually an email every 2-8 weeks). Service includes 6 months of hosting, building customized landing page to capture responders, registering unique domain name, building (4) customized HTML email messages and follow up call back reminders sent to customer's sales force. Call-to-Action usually is to secure an appointment, download a white paper, take a survey, etc. The Call-to-Action is perhaps the most important element of a successful email marketing campaign. Without a well crafted Call-to-Action, even campaigns with above average delivery and open rates will fail to convert recipients into purchasers/readers/attendees. Emails will always adhere to customer's branding guidelines.